Hilo Hattie's, Kauai Menu Magazine, Aloha Wear
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Hilo Hattie's, Kauai Menu Magazine, Aloha Wear
Hilo Hattie - The Store of Hawaii - is the largest retail source for Hawaiian and Island Lifestyle
products. Established in 1963, Hilo Hattie has grown to be one of the most recognized brands in Hawaii - a name you can trust. We offer you the best possible online shopping experience in the true Aloha spirit. We are here to help you in any way we can. Our Customer Service Representatives are available Monday through Friday from 7:30am-4:00pm, Hawaii Standard Time. Of course you can email us anytime and we will respond within the next business day.

Please contact us by:
Phone: 1.888.526.0299 toll free
Fax: 1.888.526.5696 toll free
Email: customer-service@hilohattie.com

Company Info & History

Origin of the Company Name
Where did we get our name? Well, Hilo Hattie was the stage name for a very popular entertainer in Hawaii during the 1950's and 1960's. She was born Clarissa Haili on October 28,1901, but everyone called her Clara. She began her career as a schoolteacher but it was her singing and dancing that gave her a place in modern history. She popularized the comic hula style with such tunes as "Princess Pupule Has Plenty Papayas" and "When Hilo Hattie Does the Hula Hop".

Clara "Hilo Hattie" Haili Nelson passed away in 1979, happy that her name was to be carried on by a quality company that continued to generate the Aloha spirit. Each year, in memory and honor of Clara, Hilo Hattie gives UH scholarships to deserving students so they may continue their education in Hawaiian studies and music.

Corporate affiliations include:
  • American Society Travel Association
  • American Management Association
  • Activities & Attractions Assoc. of Hawaii
  • Hawaii Chamber of Commerce
  • Hawaii Fashion Guild
  • Hawaii Hotel Association
  • SKAL International
  • Hawaii Sales and Marketing Association
  • Hawaii Visitors & Convention Bureau
  • Meeting Professionals International
  • Oahu Visitors Bureau
  • Pacific Asia Travel Association

Hilo Hattie was the stage name for a very popular entertainer in Hawaii during the 1950's and 1960's.
1965 The first manufacturing center opens, located approximately where the Ward Warehouse is today in Honolulu.


Hilo Hattie's, Kauai Menu Magazine, Aloha Wear

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